Africa: The Folklore Group Secures $1.7 Million, Launches Fashion B2B E-Commerce Platform

Fashion e-commerce startup, The Folklore Group, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business.

The startup’s new wholesale business dubbed The Folklore Connect, will link luxury fashion brands in emerging markets to bulk retailers in North America, and later, in Europe.

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