Politics

Carsome Appoints King Cantona As Brand Ambassador

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Southeast Asia’s largest integrated car e-commerce platform, Carsome has appointed Manchester United legendary forward, Eric Cantona, as its brand ambassador.

In a statement issued today, Carsome said that Cantona shares a common drive and relentless spirit as the company to go above and beyond for their fans and consumers.

With this appointment, Cantonal will be actively involved in Carsome’s upcoming promotional activities this year as well as group-wide advertising campaigns in Malaysia, Indonesia and Thailand.

“We are excited to have Eric Cantona onboard as Carsome’s brand ambassador.

“I believe Eric’s personification of victory and fearlessness displayed throughout his life and career will bring us to even greater heights in the used car market as we continue to deliver trust, transparency and choice to our customers,” the company co-founder and group’s Chief Executive Officer Eric Cheng said.

Carsome said that Cantona was instrumental in helping United end their 26 years of trophy-less seasons after he was signed from rival club, Leeds United in 1992.

This, according to Carsome, is very much likened to the company “as a brand that set out seven years ago to redefine the used car industry, at a time when customers deeply lacked trust in the used car market.”

Carsome said that it had since become an industry standard for customers to purchase quality assured pre-owned cars.

“With this, customers can experience a hassle-free car buying experience and go home confidently with quality refurbished cars which have gone through a stringent 175-point inspection and vigorous refurbishment process.

“The first in the market to offer a one-year extended warranty and a five-day money-back guarantee, with up to 30 brands of cars to choose from, Carsome shares Cantona’s boldness to break the barrier of normalcy to stay on top of the game and be a leader.”

Cantona meanwhile said that he is pleased to see the progressive and innovative work done by a market-leading Southeast Asian brand like Carsome.

“I am confident that our partnership will introduce more car buyers to high industry standards set by Carsome Certified, and subsequently welcome them to a world where the car ownership journey is a trusted and pleasant one,” Cantona added.

Together with the announcement, the company also announced the official kick-off of the ‘Carsome x Cantona’ campaign in Malaysia and Indonesia, whereas the campaign too will be introduced in Thailand in the near future.

For more information and updates on Cantona’s future events, stay tuned to https://www.carsome.my/ or Carsome’s social media pages.


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