CBS Outbids Amazon for Massive UEFA Media Rights Deal

UEFA reached a U.S. media rights deal with CBS, Viacom and Paramount on Friday for its club tournaments, including the Champions League.

The six-year deal is worth $1.5 billion total, calculating to $250 million per season. CBS and its partners outbid Amazon for the media rights deal. Amazon currently owns the rights to the United Kingdom, Germany and Italy markets.

“UEFA has been a key driver for Paramount+ since our launch and we are thrilled to extend this successful partnership showcasing even more world-class soccer through the 2029-30 season,” CBS said in a statement, via Sports Business Journal.

Though Amazon did reportedly make a bid for the U.S. media rights, it is believed that the company is focusing its American market with its inaugural Thursday Night Football NFL broadcasts this year, per The Athletic.

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