Sports

NWSL’s Challenge Cup Achieves Pay Equity With Historic UKG Deal

On Friday, UKG announced a multimillion-dollar three-year sponsorship of the NWSL Challenge Cup. This makes the 2023 Challenge Cup the first professional women’s soccer tournament to achieve pay equity.

With the sponsorship change, the player Cup bonus pool will increase tenhold in 2022 and then double in 2023 to be around $1 million, bringing it on par with the equivalent men’s tournament, per Sportico.

“We refuse to accept that one organization cannot make a difference in the fight for pay equity—just look at what these remarkable women have done with their collective voice to raise awareness on a national stage about a problem that has plagued our workforce for decades,” said Brian K. Reaves, chief belonging, diversity and equity officer at UKG, per the company’s press release. “These worthy athletes are also champions on the field of equality. We are so proud to stand beside the NWSL and work toward bringing pay equity to a sport that, for too long unfortunately, reflected the working reality of many women. This partnership is just one of the many actions UKG is taking to raise awareness and encourage action on pay equity across all workplaces and industries.”




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